Are You Doing All You Can to Promote Your Company?

Entries for the 2024 Chapter Beautification Awards have been received and assessed for recognition. According to the judges, there were some fantastic submissions this year. Our Orange County members do some really great work!

If your company didn’t enter, you missed out on a great opportunity to promote your business. Promotion comes in different forms. Some common forms include website and social media, magazine advertising, direct mailers, and vehicle graphics. However, if you truly want to be different. If you really want to stand apart from your competition, you need something else. Something unique.

Winning an award and adding AWARD-WINNING COMPANY to your promotions is the difference. THIS is what separates you from the rest. THIS is what you bring up when a customer is trying to decide between you and another contractor. THIS is what gets you the bigger dollar amounts.

When I present a proposal to a customer, I don’t just submit the proposal. I give them a copy of our insurance, a list of our references, and a detailing of our awards. I sit with them and go through all of it. I want to be sure they’re fully aware of the awards our company has received, and that we consistently win year after year. This sends a strong message.

If you regrettably missed the opportunity to enter the local competition, there is still a chance to enter the state awards. Enter by August 9, 2024, to save $75 per entry. Winners will be announced at the Trophy Awards celebration during CLCA Convention in Newport Beach on November 15, 2024.

Lastly, the cost to enter, spruce up your projects, and attend the awards dinner should all be budgeted in with your business promotion costs so that it doesn’t sneak up on you. Not doing this and not entering the competition is costing you a lot more.

~ Dave Horton, 2024 CLCA OC Chapter President