New Year, New Goals: Resolutions for a Successful 2025

As we welcome 2025, it’s the perfect time to set resolutions not just for personal growth, but also for business success. It’s important to plan ahead, stay organized, and continuously improve. Here are a few New Year’s resolutions to consider that will help your business thrive in the year ahead.

Enhance Customer Service

Providing top-notch service is key to retaining clients and growing your reputation. Commit to better communication, timely project updates, and exceeding customer expectations.

A happy customer is a loyal customer.

Invest in Employee Development
Your team is the backbone of your business. Focus on training programs and workshops to enhance their skills. CLCA offers a Water Efficient Landscape Dual Certification Program where they can obtain two nationally recognized EPA WaterSense Professional Certifications. Consider signing up some team members. The next set of workshops are scheduled to start February 13 in Laguna Hills and will be presented in Spanish. Find more information here.

Upgrade Equipment and Technology
Efficiency is everything. Assess your tools and invest in new technology that helps you work smarter, not harder. Whether it’s modern software or upgrading your fleet, staying current is crucial.

Improve Marketing Efforts
Promotions are essential for business growth and they come in different forms. Some common forms include website and social media, magazine advertising, direct mailers, and vehicle graphics. However, if you really want to stand apart from your competition, you need something else. Winning an award and adding AWARD-WINNING COMPANY to your promotions is the difference. This is what separates you from the rest. Now is the time to up your marketing game. Plan to enter the OC Chapter Beautification Awards in 2025 and set yourself apart from your competition.

Set Clear Business Goals
Growth doesn’t happen by accident. This year, set clear financial, operational, and client acquisition goals to ensure your business continues to expand and succeed.

Setting resolutions help us stay focused and motivated throughout the year. What will your New Year’s resolutions be this year?

~ David Horton, 2025 CLCA OC Chapter President