Starting the Year Strong

This winter we have experienced an increase in COVID cases; some of you may have experienced some troubles at home with this. I hope you are staying safe and healthy. Please look out for your loved ones and your crews. Seems like January was just the 13th month of 2020 and Zoom has become the new norm.

This month we will be having our annual kickoff event. It is set for Wednesday, February 24, and will be held via Zoom. Please mark your calendar and plan to join us for a fun virtual night. We are hoping to be able to network in person very soon. I miss having a beer with you all and talking shop. Nothing better than being able to network one-on-one. Until then…Zoom it is!

We have several new board members joining us this year. Please help me welcome:

• VP of Events, Dan Newell, Smart Turf Artificial Grass

• VP of Membership, Nathan De Guzman, Marina Landscape, Inc.

• AM Representative, Bill Deeble, CLCA Insurance Solutions

• Co-Chair of Education, Oscar Porron, VGS Landscape

Be sure to attend our kickoff event where you’ll have an opportunity to meet them and learn what we have planned for 2021.

With spring just around the corner, we need to start prepping for the busy season. Have you started planning? If not, this is the time to start. How many upcoming projects do you have? Do you have adequate manpower? Have you contacted your vendors and updated your pricing? Do you need to market? Whatever the case may be, planning is crucial for successful daily operations.

Stay ahead of any potential obstacles. Reach out to your fellow contractors. We are here for one another. TOGETHER, we can mutually grow. Remember, this is what CLCA is about!

For this month’s book, I recommend Eat that Frog by Brian Tracy.

As a reminder, please consider signing up for our OC Champions program. If you have any questions, make sure to reach out to Bill Deeble at (562) 243-5330.

~Sincerely, Sal Hernandez, 2021 CLCA OC President